A Press release courtesy of Bridgestone has announced that Valentino Rossi will continue as their tyre development rider once again.
As under the previous agreement, Rossi and Bridgestone will work together to promote motorcycling to bikers and enthusiasts throughout Europe, directly supporting the Bridgestone ‘track to street’ concept. Rossi will act alone as a professional rider; his MotoGP™ team and sponsors are not involved in the deal.
“I’ve been working with Bridgestone in MotoGP for many years and have always been impressed by their professionalism and the quality of their products. Continuing this agreement gives me an exciting opportunity to contribute to new Bridgestone motorcycle road tyres”, commented the Italian.
As part of his role, Rossi will provide his evaluation and opinions on the performance of Bridgestone motorcycle tyres, particularly in the hyper-sport, racing and sport touring sectors. Bridgestone in turn will use his input in tyre development to deliver road tyres with better performance and improved safety margins.
Franco Annunziato, CEO and President Bridgestone Europe, added: “Valentino Rossi is a great ambassador for our company. With the extension of our agreement, we have secured advice and recommendations from one of the greatest motorcycle competitors of all times, thereby ensuring that we bring the best new Battlax tyres to market.”
Bridgestone entered MotoGP™ in 2002 and in 2009 became the first Official Tyre Supplier to the World Championship. This was in part down to Rossi’s insistence on a mid-season change the previous year from Michelin tyres he thought were below standard by comparison and losing him races. Bridgestone welcomed their 100th win last season at the San Marino Grand prix.