It looked like it was to be a marriage made in heaven, the Italian factory and their homegrown Italian multiple championship winner Valentino Rossi. It quickly went sour, so sour that Rossi spent most of last season looking like he was sucking on lemons and aching to be somewhere else instead of his usually sunny confident self.
So while the inevitable parting of ways has occurred and Rossi is back in more comfortable surroundings at Yamaha counting down the days until he can prove he still has ‘it’, Ducati found the most valuable thing Rossi gave them from his time there was not an all conquering anyone-can-ride-it-now Ducati, but a look at just what his marketability was capable of.
Presumably this explains the promo shots on the Pramac site, home to former Yamaha man Ben Spies and more interestingly Italian Moto2 crazy man – a rider so crazy he upgraded his nickname from ‘Crazy Joe’ to ‘Maniac Joe’- Andrea Iannone.
In the shot below, from http://pramacracing.com/index.php Iannone is shown in an outfit not dissimilar to a fellow Italian who until recently raced in the factory team…
It is worth remembering that Iannone has always shared a fondness for luminous yellow with Rossi, and he has never been known to shy away from a loud livery, none having more volume than his moving film advert for ‘Step Up 3D’ which was used at the San Marino round in 2012, as Iannone is such a flamboyant rider and risk taker here’s hoping that the red is luckier for hm than it was for Rossi and will be nearer the front come the checkered flag.