Italian rider Danilo Petrucci becomes the first man to ride a MotoGP bike in the streets of Rome to help launch new Ioda initiative.
Came IodaRacing Project rider Danilo Petrucci became the first rider to take a MotoGP bike for a spin in Rome last weekend with hundreds of onlookers keen to get a closer look at his CRT in action as in took on some of the city sights.
Petrucci said of the experience: “It was very exciting to ride through the centre of Rome! It was like riding for the first time all over again, as I usually go through the centre of Rome on foot! This is something I’ll be able to tell my grandchildren in the future: that I was the first MotoGP rider to take his own bike through the city.”
If it had turned out to be an illegal move the Italian could always have arrested himself as he is a fully qualified policeman in his home country!
Also present for the event was fellow MotoGP Ioda rider Lukas Pesek and the teams Moto2 man Johann Zarco.
The initiative launched by the squad, ‘Ioda Your Project’, allowing followers to gain closer access to the outfit while earning their chance to place name on the Suter fairings. 10 euros gets your name on the bike for the duration of the season with additional exclusive prizes and surprises for those who choose to sign up and get involved with the team.
The idea of allowing fans to interact in this way has been approached in a similar way by Yamaha, who in 2010 ran a special livery at Laguna Seca made up of 500 fans to celebrate the U.S. launch of the Fiat 500 and also by the Gresini team who at Valencia last season who had fans names on their bike for ‘Super Message to Sic’ where 2 Euros per message were donated to the Marco Simoncelli Foundation.
This will be Petrucci’s second season in the championship on CRT machinery. At the end of last season he achieved a career-best result in Valencia, where he ended an action filled race in eighth position.
For more information on IodaRacing and the ‘Ioda Your Project’ scheme visit www.iodaracing.com